Hi! I'm
Dee Bryant

Marketing Executive & Brand Building Expert

01 EXPERTISE

MY PROFESSIONAL SUPERPOWERS

Strategic Planning

Product Innovation

Integrated Marketing

DTC & Digital Marketing

P&L Ownership

100%

95%

90%

95%

Consumer Insights

Creative Leadership

Content Creation

Storytelling

Team Building

90%

95%

85%

95%

99%

Professional

db

With over 13 years of experience, from start ups to powerhouse Fortune 500 companies, I am a proven growth strategist, brand building expert, and P&L ninja, with a passion for building innovative, high-energy, and effective teams.

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02 LET'S WORK TOGETHER

MY SPECIALTIES & SERVICES

Brand DESIGN & POSITIONING

The foundation for every business. I will lead you through a robust process to develop a powerful:

Brand Strategy
Brand Positioning
Brand Voice
Brand Architecture
Brand Boo

INNOVATION
STRATEGY

Do you want to disrupt an industry? Are you looking to capture incremental revenue? I got you:

Innovation Strategy
Opportunity Mapping
R&D & Design
Commercialization & Production Road Map
Pilot Planning & Forecasting

BRAND MANAGEMENT

Bringing top & bottom line analysis, rigor, and strategy, providing comprehensive business growth plan:

SKU/Portfolio Analysis
P&L Ownership
Brand Voice
Brand Architecture
Brand Boo

INTEGRaTED
MARKETING

Drive demand and loyalty with a 360 marketing and go to market strategy & execution:

Consumer Insights
Segmentation Analysis
Campaign Ideation
Creative Leadership
Paid Media Buying
Earned & Owned Strategy
Content Calendar

03 MY JOURNEY

CLASSICALLY TRAINED WITH START-UP GRIT

2006-2008

TEACH FOR AMERICA

Corps Member: High School Mathematics
Americorp recipient, my 2 years teaching & coaching high risk students has afforded me changed my perspective & dedication to fight everyday for a better tomorrow for all.

2008 - 2010

GRADUATE STUDENT

MBA - Marketing & Strategy
Where I fell in love with transforming data into insights. Leveraging my mathematics undergrad with bsuiness training, revealed my passion was in creating products that consumers need and love.

2010 - 2012

CONAGRA FOODS

Associate Brand Manager

Selected as part of the Brand Leadership Develoment program, I led the shelf stable portfolio in all key centers of excellence including media planning and buying and club channel development.

2012 - 2015

FRITO - LAY NORTH AMERICA

Brand Manager

I led powerhouse brands including Tostitos, Doritos, & Lays, with roles spanning from channel marketing to innovation, inlcudnd the "hunt for the gold Dorito", resulting in 500MM PR Impressions, and $4.5MM incremental Q2 sales, and the development and launch of 7 new SKUs, generating more than $200MM in revenue

2015-2017

SSP/DEBIT DIRECT SOLUTIONS

Vice President Marketing

Led the development and launch of the Go To Market plan for social good company, generating 45% foundatiom growth and generatsing more than $1MM in incremental passive donations for local schools in first 18 months.

2016-2020

D^2 CONSULTING

Partner: Marketing & Strategy

Full service marketing, strategy, & innovation cosultancy. I worked with clients spanning all industries, from traditional CPG, luxury, nutracueticals, and tech. Leading brand redesign, global new product launched, and GTM strategy.

2019 - Present

BOOZY BITES

Chief Brand Officer & Chairman

Award winning alc-bev brand I built from the ground up. Owning the innovation, commercialization, and launch of world’s first edible cocktail, acquiring 2 patents. securing VC funds. and delivering 30% YoY growth in first 3 years,